Proudly UK Based
Based in Birmingham and working UK-wide, with UK production through the OKTshirt partnership and advice shaped around UK buying behaviour.
Birmingham HQ
OK PromoClothing brand launchesBook a free callClothing brand startup services UK
OK Promo takes UK founders from idea to launch-ready clothing brand: strategy, brand identity, Shopify store, SEO and content, built in the right order by one team. Launch setup from £2,000, scoped on a free discovery call with Cris.

*Why OK Promo
Based in Birmingham and working UK-wide, with UK production through the OKTshirt partnership and advice shaped around UK buying behaviour.
Birmingham HQBranding, Shopify, SEO and copy, all handled by one team and delivered on one timeline. No handoffs, no gaps.
4 Services, 1 TeamWe're not a generalist agency. We work exclusively with clothing brand founders, so everything we do is built around your industry.
100% Fashion FocusWe work month to month. You stay because you're getting results, not because you're tied in.
Month to MonthStraight answer, real numbers
UK founder surveys regularly put a typical launch above £15,000, with much of it spent in the wrong order, on suppliers who never talk to each other.
Typical UK prices when each piece is bought separately.
Four suppliers, four timelines, and no one responsible for the launch actually working.
£2,000
One-off Phase One launch setup: one team, one timeline, built in the right order.
Stock, samples and marketing are budgeted separately; we plan both with you on the call.
Launch support
Every service below has its own page with the fit, deliverables and FAQs; start with the full launch service or pick the one gap you need closed.

The preserved in-depth service page for UK founders who want Shopify, branding, SEO, launch planning and production support joined up from day one.
Read the full startup guideSet the audience, offer and launch order before money goes into design, stock or ads.
View service pageAn identity system that holds up on labels, packaging, Shopify and social.
View service pageA store shaped around fit, sizing, mobile buying and launch conversion.
View service pageSearch visibility built into the launch instead of bolted on later.
View service pageProduct copy, brand story and FAQs that build trust and help people buy.
View service pageStrategy, identity, Shopify, SEO and content handled by one launch partner.
View service pageThe real steps
This is the order we build in, so nothing important is skipped or done too early. Tap any step to see what it involves.

Generic does not work any more. We validate a clear niche, customer and angle before any product, stock or spend is committed.
Logo, colour, typography and usage rules that stay credible across store, packaging, labels, swing tags and social.
Start narrow, prove demand, then expand, instead of ordering too much stock too early and tying up budget.
UK vs overseas, quality control and the production model that fits the brand, with UK-based access through the OKTshirt partnership.
A store shaped around sizing, variants, collections, returns and mobile buying behaviour, built to convert from the first visit.
Keyword and collection structure, indexable copy and technical SEO set up before launch, not bolted on months later.
Pre-launch groundwork, email capture and a clear plan for your first 30 days live so momentum does not stall after the drop.
Content, search visibility and ongoing support so the brand keeps growing long after the first collection goes live.
Clothing brand focus
From brand positioning and visual identity to Shopify, SEO and product copy, we close the gaps that quietly kill new clothing brands.

We map the brand, offer, visuals and launch plan before you invest in stock.
Shopify is shaped around sizing, variants, collections, returns and mobile buying behaviour.
Search, product copy, FAQs and email capture give the launch more than one way to work.
Clear product pages explain fit, fabric, sizing, delivery, care and returns before buyers hesitate.
Results that compound
Better visibility through expert SEO and website optimisation
More conversions and sales from a user-friendly, high-performing store
*SEO & website optimisation: We help clothing brands get found on Google. Search foundations improve rankings, bring more of the right traffic and turn clicks into customers.
*Social media management: We grow the brand online through consistent, creative content. From regular posts to audience engagement, we keep the channels active so you can focus on the product.
Who you will work with
Every launch starts with a discovery call with Cris, and the same small team carries the work through to launch.

Leads strategy and the first discovery call, mapping where a clothing brand is and what should happen before launch.

Shapes launch messaging and the marketing direction that carries a new brand into its first audience.

Builds the search structure, collection logic and visibility foundations a store needs from day one.

Turns product detail and brand story into copy that helps people understand and buy.
On the record
* Executive partners
The platforms and tools behind every launch we build.
Founder fit
Get in touch
Share the stage, book the call, then scope the right launch support with Cris. The goal is to understand the brand before recommending strategy, identity, Shopify, SEO or content work.
* Latest news
The latest trends, strategies and tools driving digital innovation, from the OK Promo blog.
UK founder surveys suggest most brands spend over £15,000 to launch when every piece is bought separately. The OK Promo Phase One launch setup is £2,000 and covers brand identity, a conversion-focused Shopify store, SEO foundations and launch systems, with UK production access via OKTshirt. Stock, samples and marketing are budgeted separately and planned with you on the call.
No licence is needed to sell clothing in the UK, but the business must be registered as a sole trader with HMRC or as a limited company with Companies House, and garments must follow UK labelling rules, including accurate fibre content. We walk founders through what applies to their launch on the discovery call.
Yes, most founders we work with are starting their first brand. That is exactly why the work is done in the right order: positioning before design, store structure before stock, SEO before launch. You bring the idea and the ambition; the team handles the parts you have not done before.
It depends on scope, stock and decision speed, so we will not promise a date before the discovery call. As a guide, the Phase One launch setup (identity, Shopify, SEO and launch systems) is typically measured in weeks, while production timelines depend on your product range and suppliers.
Brand strategy, logo and identity, Shopify website build, SEO foundations, content writing and launch support, connected as one system rather than bought as disconnected pieces. Each service also stands alone if you only need one gap closed.
No. It is usually better to plan positioning, store structure and content first, then bring stock in once the niche and demand are clearer; it often changes what you order and how much.